Website Analytics and Site Statistics

I use numerous web analytics tools to ensure sound development and continued improvement of website performance. Google webmaster tools is great for submitting XML site maps, discovering if you have any duplicate metatags, and for diagnosing if there are crawl problems experienced by the Googlebot in spidering your site.

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Site Server Statistics

Site server statistics or metrics should be offered by your hosting company as a free service for analytics such as referrers, keywords your site is being found for (eg. Hits and visitors), for traffic and error statistics, and for most popular pages. The website statistics tool I’m most familiar with is the Webalizer tool as a server log analysis service, and also the advanced AWStats file log analyzer tool. Again, these services are provided by web hosting companies.

SEO Tools

My favorite free SEO tool for keyword prominence and density is too valuable to reveal freely as my competitors read this blog (sorry). Site analytics and keyword research tools used include Compete.com, the Google Adwords keyword suggestion tool, Keyworddiscovery.com, Spyfu.com, the Seobook.com keyword suggestion tool, the Google Toolbar Page Rank checking tool. The SEO Tool Yahoo Search Explorer is no longer in service unfortunately. Don't Forget Domain-Level Metrics

Also, commonly used in competitor analysis projects are Domain Tools examinations for a closer look at domain-level factors. Alexa is great for domain traffic ranking metrics.

By the way I always renew my domains in five year increments to let the search engines know that I'm serious about the long term success and dedication to the domain and url registration. This simple but powerful practice could make a definite difference on your site’s rankings. Each major search engine has its own proprietary operators and commands to analyze your links and index inclusion. Make sure to have a Robots Text file file residing on your root domain in order to keep in line with good web design and enable spidering of web pages you want included in the indexes.

There are also high investment vendors and companies for Web Analytics such as Omniture.com and Webtrends.com offering a full suite of total business optimization services.