Unique Content is necessary in order to have a high-performing site and stand out. You should never have more than two to three words on a web page that are in the same consecutive order sequence as another competing web page –this is my personal rule. The more unique your content the better.
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If you intend to create a site that performs and stands out on it's own, then author and publish unique web content that is keyword rich with high relevance to the main topic keywords. Use of industry-related buzz-terms and higher vocabulary terminologies will help with uniqueness.
SEO Copywriting means designing in all three types of content on a single page –for visitors, for keyword rankings in search engines, and for driving your desired call to action and conversions. You want searchers to find your site through SERP hits and web page visits, and then locate the solution to their problem without them having to waste time. If your site looks reputable, has a professional appearance, and gives the visitor what they seek they will absolutely do business with you.
Pull in hits and visitors with your keywords through search engine optimization (or a PPC program) and then drive them to the right pages with imbedded links or navigational links in your web copy. If your site is large enough, go ahead and install a site search feature.
SEO Copywriting Guidelines include your internal linking and link juice practices by attributing your your highest primary keyword pages additional attention and emphasis not only to attract search engines but more importantly site visits made possible by maintaining high SEO copy writing guidelines standards and principles.
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