Keyword Research

Keyword research is the foundation from which to start the project of building a successful site.

Keyword research is not difficult, but must be comprehensive and ongoing in order to compete and win on the web, and especially to create a relevant site. I use numerous analytical tools and sites to perform keyword research such as Worktracker, Keyword Discovery, Google Adwords Keyword Tool, and Compete.

Google Adwords keyword tool is great to discover related topics and search terms for new web page ideas and to get ideas on keywords that are associated with your topic that you might have missed or overlooked.

The overall objective for keyword research is to identify keywords and keyword phrases: for top level keywords; for long-tail keywords; for supporting query space industry buzz words and terminology terms that can be integrated into your content; to identify higher KEI keyword opportunities; to identify keywords your competitors are ranking and optimizing for; and to get as many ideas as possible for fresh web page content that may be indexed and help reinforce your site's theme and overall relevance -creating high authority site.

Keyword Research is one area where the client should make some decisions depending upon what they want their site to be about and their overall budget for creating additional web pages of supporting and related content topics.