One of the most underutilized linking practices that can help you move up in the SERPS is Internal Linking or links imbedded in copy which is also known as contextual links. The best link is one that serves multiple objectives thus leveraging the link value due to possessing as many desirable attributes as possible. Since we have complete control of our internal links it makes sense to fully take advantage of multiple feature or multi-purpose links to achieve synergy.
Linking relationships are a critical element needed for high performing websites. Both contextual links in the body of content and interconnecting internal pages can either make or break your web site success.
If your site has three main topics and you have numerous sub-pages associated with broad topic, then make sure to cross-link between all closely associated pages. One to three body of content links is enough -don't overdo internal linking or the human user experience will suffer and they'll abandon your site altogether.
A good site has a consistent design template layout along with a repetitive set of navigational links leading into primary internal pages. Search engines can distinguish between a navigational link (due to duplicate positioning residing on multiple pages of content) and other types of links that are more helpful to achieve your desired search engine marketing goals and objectives. Use your navigational links to get people to the right areas of your site so they can quickly locate content they’re looking for. Design-in links (ie. contextual links) in the body of content to direct visitors to other related-topic web pages or sub-pages.
There can be some overlap in link anchor text between the selected keywords for both the source and destination web pages which makes both pages more relevant. I always make sure that each web page has at least three body of content links, from other internal pages, pointing to them.
One good SEO practice is to always make your internal links absolute value links using the entire http://xxxxx format, versus using relative links having the shortened file extension only.
HTML Site Map and XML Site Maps
All web pages on a site should be listed on an HTML site map page. It is also SEO Best Practice to create an XML sitemap file which can be submitted to Google Webmaster Tools so your freshest content can be indexed immediately. Getting your web pages quickly indexed can help you be identified as the original content author in cases where others are copying or plagiarizing your content.
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