Great Web Content

Question: What makes great web site content?

Answer: A lot of hard work!

You should start with the fundamentals of SEO off-page design in the html header information ( title, metatags, H-tags, etc). Keep your code as clean as possible to achieve a low ratio of code to content. Off-page factors also include external links.

All industries that compete online and need marketing advice should contact an advanced SEO consultant firm for immediate support an professional coaching.

It's more expensive but it might make sense to hire a web developer to create W3C Standards Compliant Code. W3C standards compliant code review and corrections services are expensive but would very likely provide you with a competitive advantage and would certainly contribute to a world-class site.

For on-page SEO each web page should have at least 200-300 words (a few hundred words more is good also as long as it's useful and relevant content) preferably in three or more well organized paragraphs with a clear topic of focus in each paragraph. Each block of content should support the top level keyword much the same way as the way an outline does.

Using your keyword plan you should integrate numerous long tail keywords on your web pages supporting your top level keywords, just make sure to not duplicate content on multiple web pages which will confuse the search engines as to which page they should render in results. Navigational links are a minor form of duplicate content.

Duplicate content should be avoided between web pages and can lead to your site's pages ending up in the Google supplemental index which means they’re tucked away and not available in the the main index and SERP results -which is bad. There can be a logical minimal overlap between web pages in your content and links, but, do not optimize for any keyword term(s) on more than one page and be sure to create unique metatags which is often overlooked. A well written paragraph with an H2 tag works perfectly for ranking on long tail keywords, even if the paragraph is far down on the page. I usually have no more than two H2 tag blocks of content on a page.

The most important aspect of your content is to keep it unique and original, next it should be relevant and useful for human visitors. Make sure to include images and professional graphics to make the page attractive and engaging. Online Marketing projects will succeed with keen attention to the details and SEO diligence. Highly relevant content that is well written can do the job nicely along with a professional and diversified link profile.