Keyword research is the foundation from which to start the project of building a successful site.
Keyword research is not difficult, but must be comprehensive and ongoing in order to compete and win on the web, and especially to create a relevant site. I use numerous analytical tools and sites to perform keyword research such as Worktracker, Keyword Discovery, Google Adwords Keyword Tool, and Compete.
Google Adwords keyword tool is great to discover related topics and search terms for new web page ideas and to get ideas on keywords that are associated with your topic that you might have missed or overlooked.
The overall objective for keyword research is to identify keywords and keyword phrases: for top level keywords; for long-tail keywords; for supporting query space industry buzz words and terminology terms that can be integrated into your content; to identify higher KEI keyword opportunities; to identify keywords your competitors are ranking and optimizing for; and to get as many ideas as possible for fresh web page content that may be indexed and help reinforce your site's theme and overall relevance -creating high authority site.
Keyword Research is one area where the client should make some decisions depending upon what they want their site to be about and their overall budget for creating additional web pages of supporting and related content topics.
Showing posts with label keyword research. Show all posts
Showing posts with label keyword research. Show all posts
Monday, July 21, 2008
Four Steps for Search Engine Optimization
The four main interrelated areas of knowledge for search engine optimization are keyword research, content organization, search visibility, and linking relationships.
If your small business is seeking a Littleton, CO SEO Consultant we offer professional SEO Services along the Colorado Front Range.
Keyword Research
Extensive keyword research using analytical tools is the first step, taking into consideration how people search, search engines algorithms, your own site keyword objectives, and your competitors’ keywords.
Content Organization
It’s not only quality content but well organized content showing focus and emphasis that is needed. Think of a web page as an outline: title, meta data, and well organized paragraphs with relevant content supporting H tag headings. Blocks of content in paragraphs using appropriate emphasis is powerful and effective. Sometimes SEOs ignore the most basic and fundamental concepts.
Search Visibility
Search visibility is the intersection of links and content. You need inbound links, excellent internal linking (often underutilized as a technique), good site architecture, and well-organized content so the website has a natural flow of both links and content internally from web page to web page. Optimizing pages with keywords should pull in targeted search engine traffic, then it’s up to the web design to direct visitors towards the call to action –whether it is to fill in a form, complete a transaction, or pick up the phone and call. The end result of search visibility is targeted traffic matching your keyword plan, a great user experience with visitors staying on the site longer and visiting more and more pages, and a site that performs based upon its chosen keywords. Other topics that contribute to search visibility are site uptime and your robots.txt file.
Linking Relationships
You need inbound links, internal links, and outbound links connecting to the web. If a site has three broad topics with multiple web pages on each topic, the topical web pages should be cross-linked from within the body of content. Human visitors can handle about eight links per page easily, more than that can be confusing. You need planned anchor text links leading to your home page, but in addition for great search visibility and relevance you need deep links into your most important internal web pages.
If your small business is seeking a Littleton, CO SEO Consultant we offer professional SEO Services along the Colorado Front Range.
Keyword Research
Extensive keyword research using analytical tools is the first step, taking into consideration how people search, search engines algorithms, your own site keyword objectives, and your competitors’ keywords.
Content Organization
It’s not only quality content but well organized content showing focus and emphasis that is needed. Think of a web page as an outline: title, meta data, and well organized paragraphs with relevant content supporting H tag headings. Blocks of content in paragraphs using appropriate emphasis is powerful and effective. Sometimes SEOs ignore the most basic and fundamental concepts.
Search Visibility
Search visibility is the intersection of links and content. You need inbound links, excellent internal linking (often underutilized as a technique), good site architecture, and well-organized content so the website has a natural flow of both links and content internally from web page to web page. Optimizing pages with keywords should pull in targeted search engine traffic, then it’s up to the web design to direct visitors towards the call to action –whether it is to fill in a form, complete a transaction, or pick up the phone and call. The end result of search visibility is targeted traffic matching your keyword plan, a great user experience with visitors staying on the site longer and visiting more and more pages, and a site that performs based upon its chosen keywords. Other topics that contribute to search visibility are site uptime and your robots.txt file.
Linking Relationships
You need inbound links, internal links, and outbound links connecting to the web. If a site has three broad topics with multiple web pages on each topic, the topical web pages should be cross-linked from within the body of content. Human visitors can handle about eight links per page easily, more than that can be confusing. You need planned anchor text links leading to your home page, but in addition for great search visibility and relevance you need deep links into your most important internal web pages.
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