Unique Content is necessary in order to have a high-performing site and stand out. You should never have more than two to three words on a web page that are in the same consecutive order sequence as another competing web page –this is my personal rule. The more unique your content the better.
For more Denver SEO Expert tips on seo copywriting and the subject of SEO visit our main business website.
If you intend to create a site that performs and stands out on it's own, then author and publish unique web content that is keyword rich with high relevance to the main topic keywords. Use of industry-related buzz-terms and higher vocabulary terminologies will help with uniqueness.
SEO Copywriting means designing in all three types of content on a single page –for visitors, for keyword rankings in search engines, and for driving your desired call to action and conversions. You want searchers to find your site through SERP hits and web page visits, and then locate the solution to their problem without them having to waste time. If your site looks reputable, has a professional appearance, and gives the visitor what they seek they will absolutely do business with you.
Pull in hits and visitors with your keywords through search engine optimization (or a PPC program) and then drive them to the right pages with imbedded links or navigational links in your web copy. If your site is large enough, go ahead and install a site search feature.
SEO Copywriting Guidelines include your internal linking and link juice practices by attributing your your highest primary keyword pages additional attention and emphasis not only to attract search engines but more importantly site visits made possible by maintaining high SEO copy writing guidelines standards and principles.
Showing posts with label Advanced SEO. Show all posts
Showing posts with label Advanced SEO. Show all posts
Monday, July 21, 2008
Advanced SEO, Intermediate and Beginning SEO
There are three levels of SEO: Beginning, Intermediate, and Advanced SEO.
A Beginning SEO should know and apply all the SEO basic fundamentals and mechanics of keyword density and keyword prominence, alt tags, title, meta tags, header tags, all content emphasis techniques (ie. bold, underline, italics, font etc), what makes a relevant web page from a search engine's point of view, how to get a site indexed quickly, how to acquire some good inbound links and provide guidance on basic internal linking, know what makes a good site structure and URL structure, and know both on-page and off-pageSEO techniques and strategies.
An Intermediate SEO should have additional skills in competent SEO copywriting, developing and implementing a broad-based or diversified link profile, good communication skills for all levels of the client and the employer organization, analytical tools experience and competence for all that is required, advanced keyword research skills leading to a full keyword plan, full competitive site evaluation capability being able to identify strengths and shortfalls related to their site, and their competition’s site, as well as firm strategies to move the campaign to higher and higher steps or levels, plus be able to perform high quality work output efficiently, effectively, and consistently for all projects and tasks undertaken (long sentence I know) with little to no supervision. An intermediate SEO should also understand different important aspects regarding domains, site uptime, hosting sources, and domain ranking factors.
An Advanced SEO has had complete management and control over SEO campaigns on numerous sites, and has achieved multiple top ranking positions on these sites for competitive search queries (ie. over 250 daily Google searches) on the three major search engines. An advanced SEO can be effective with campaigns for all industries and all types of sites (eg. static, dynamic) with all types of clients, has been in the trenches for 3-5+ years working online knowing who to listen to (eg critical thinking skills), plus has a great intuitive feel for what makes a site succeed to higher levels.
Something more measurable as an indicator of expertise could be the sites under ones control that have successfully survived major algorithm updates, through them all coming out on top, and knowing why your site didn't get booted (or having a good idea why you did get booted). An advanced SEO can surpass their competitors' SEOs in value of content, and given the resources can keep moving a site up in rankings for multiple keywords and drive more traffic to a site through natural or organic search. An advanced SEO knows how to author content that directs website visitors towards the desired call to action, ultimately driving more sales, leads, hits, and targeted traffic visitors.
I also believe that an advanced SEO should be able to teach or share the trade expertise with others that need the information. An advanced SEO is worth their compensation due to having large arsenal of techniques and optimization methods draw upon, elements, and tactics to use in advancing their client’s site -Ethically. An advanced SEO can work effectively going solo or can be a critical member and contributor on a multi-person SEO campaign team. An advanced SEO can set realistic expectations on what is achievable, and knows the work, resources, and likely time it will take based upon prior experience, work in the trenches, and as a result of the competitive analysis metrics. An advanced SEO has honed skills in head and long-tail keywords knowing well how they fit together to make the site more relevant and useful. (There is also Expert SEO which is beyond the purpose of this blog content.)
An Advanced SEO Has Exceptional Head and Tail Keywords Knowledge
For a top-performing site you want to include top level keywords or head keywords that are more difficult to rank for, but you also want to include a comprehensive list of long-tail keywords in your optimization work for each page. The keyword content should consist of higher level vocabulary and industry buzz words related to the head keyword topic. In other words, you want more sophisticated content that shows the reader you know what you're talking about. Search engines can recognize unique and original content that is not just keywords and fluff.
Your long-tail keywords should support the web page head keywords (and vice versa) making both more relevant from a search engine algorithm’s perspective, which should lead to higher rankings for the internal pages and the home page. I use the terms head keywords and top level keywords interchangebly. The special combination of head and long-tail keywords in web page and site design is extremely powerful. Organize your content into blocks and give the blocks or paragraphs an H1 or H2 tag. With well-written keyword-rich content, search engine friendly site design, and adequate site visibility your site is unhampered to move up.
One thing should be made clear. The goal is not only to achieve rankings for high volume keywords but to achieve hits and web page visits for as many topical search queries as possible. The end result of a successfully implemented keyword plan is a notable increase in the amount of keywords and phrases your site ranks for. Through professional Denver internet marketing techniques your natural rankings can advance on your most important top level keywords thus accomplishing the overall objective of creating an authority site in your industry of choice.
A Beginning SEO should know and apply all the SEO basic fundamentals and mechanics of keyword density and keyword prominence, alt tags, title, meta tags, header tags, all content emphasis techniques (ie. bold, underline, italics, font etc), what makes a relevant web page from a search engine's point of view, how to get a site indexed quickly, how to acquire some good inbound links and provide guidance on basic internal linking, know what makes a good site structure and URL structure, and know both on-page and off-pageSEO techniques and strategies.
An Intermediate SEO should have additional skills in competent SEO copywriting, developing and implementing a broad-based or diversified link profile, good communication skills for all levels of the client and the employer organization, analytical tools experience and competence for all that is required, advanced keyword research skills leading to a full keyword plan, full competitive site evaluation capability being able to identify strengths and shortfalls related to their site, and their competition’s site, as well as firm strategies to move the campaign to higher and higher steps or levels, plus be able to perform high quality work output efficiently, effectively, and consistently for all projects and tasks undertaken (long sentence I know) with little to no supervision. An intermediate SEO should also understand different important aspects regarding domains, site uptime, hosting sources, and domain ranking factors.
An Advanced SEO has had complete management and control over SEO campaigns on numerous sites, and has achieved multiple top ranking positions on these sites for competitive search queries (ie. over 250 daily Google searches) on the three major search engines. An advanced SEO can be effective with campaigns for all industries and all types of sites (eg. static, dynamic) with all types of clients, has been in the trenches for 3-5+ years working online knowing who to listen to (eg critical thinking skills), plus has a great intuitive feel for what makes a site succeed to higher levels.
Something more measurable as an indicator of expertise could be the sites under ones control that have successfully survived major algorithm updates, through them all coming out on top, and knowing why your site didn't get booted (or having a good idea why you did get booted). An advanced SEO can surpass their competitors' SEOs in value of content, and given the resources can keep moving a site up in rankings for multiple keywords and drive more traffic to a site through natural or organic search. An advanced SEO knows how to author content that directs website visitors towards the desired call to action, ultimately driving more sales, leads, hits, and targeted traffic visitors.
I also believe that an advanced SEO should be able to teach or share the trade expertise with others that need the information. An advanced SEO is worth their compensation due to having large arsenal of techniques and optimization methods draw upon, elements, and tactics to use in advancing their client’s site -Ethically. An advanced SEO can work effectively going solo or can be a critical member and contributor on a multi-person SEO campaign team. An advanced SEO can set realistic expectations on what is achievable, and knows the work, resources, and likely time it will take based upon prior experience, work in the trenches, and as a result of the competitive analysis metrics. An advanced SEO has honed skills in head and long-tail keywords knowing well how they fit together to make the site more relevant and useful. (There is also Expert SEO which is beyond the purpose of this blog content.)
An Advanced SEO Has Exceptional Head and Tail Keywords Knowledge
For a top-performing site you want to include top level keywords or head keywords that are more difficult to rank for, but you also want to include a comprehensive list of long-tail keywords in your optimization work for each page. The keyword content should consist of higher level vocabulary and industry buzz words related to the head keyword topic. In other words, you want more sophisticated content that shows the reader you know what you're talking about. Search engines can recognize unique and original content that is not just keywords and fluff.
Your long-tail keywords should support the web page head keywords (and vice versa) making both more relevant from a search engine algorithm’s perspective, which should lead to higher rankings for the internal pages and the home page. I use the terms head keywords and top level keywords interchangebly. The special combination of head and long-tail keywords in web page and site design is extremely powerful. Organize your content into blocks and give the blocks or paragraphs an H1 or H2 tag. With well-written keyword-rich content, search engine friendly site design, and adequate site visibility your site is unhampered to move up.
One thing should be made clear. The goal is not only to achieve rankings for high volume keywords but to achieve hits and web page visits for as many topical search queries as possible. The end result of a successfully implemented keyword plan is a notable increase in the amount of keywords and phrases your site ranks for. Through professional Denver internet marketing techniques your natural rankings can advance on your most important top level keywords thus accomplishing the overall objective of creating an authority site in your industry of choice.
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