I use numerous web analytics tools to ensure sound development and continued improvement of website performance. Google webmaster tools is great for submitting XML site maps, discovering if you have any duplicate metatags, and for diagnosing if there are crawl problems experienced by the Googlebot in spidering your site.
Along the Colorado Front Range area we provide professional Denver SEO Consultant services to clients in all businesses and industries.
Site Server Statistics
Site server statistics or metrics should be offered by your hosting company as a free service for analytics such as referrers, keywords your site is being found for (eg. Hits and visitors), for traffic and error statistics, and for most popular pages. The website statistics tool I’m most familiar with is the Webalizer tool as a server log analysis service, and also the advanced AWStats file log analyzer tool. Again, these services are provided by web hosting companies.
SEO Tools
My favorite free SEO tool for keyword prominence and density is too valuable to reveal freely as my competitors read this blog (sorry). Site analytics and keyword research tools used include Compete.com, the Google Adwords keyword suggestion tool, Keyworddiscovery.com, Spyfu.com, the Seobook.com keyword suggestion tool, the Google Toolbar Page Rank checking tool. The SEO Tool Yahoo Search Explorer is no longer in service unfortunately. Don't Forget Domain-Level Metrics
Also, commonly used in competitor analysis projects are Domain Tools examinations for a closer look at domain-level factors. Alexa is great for domain traffic ranking metrics.
By the way I always renew my domains in five year increments to let the search engines know that I'm serious about the long term success and dedication to the domain and url registration. This simple but powerful practice could make a definite difference on your site’s rankings. Each major search engine has its own proprietary operators and commands to analyze your links and index inclusion. Make sure to have a Robots Text file file residing on your root domain in order to keep in line with good web design and enable spidering of web pages you want included in the indexes.
There are also high investment vendors and companies for Web Analytics such as Omniture.com and Webtrends.com offering a full suite of total business optimization services.
Showing posts with label SEO tools. Show all posts
Showing posts with label SEO tools. Show all posts
Monday, July 21, 2008
Keyword Density and Keyword Prominence
Keyword density on a particular web page should be between 2% to 5% as a rule of thumb. A somewhat higher Keyword Density percentage is acceptable but the higher keyword densities can eventually make reading the page awkward for human visitors, and the keyword density should not reach the level of 5%+ certainly.
Keyword density ratio percentage includes the calculation for both on-page and off-page factors such as image alt tags, title, and metatags, and readable content. After a web page is initially published you can easily spider the page with SEO tools to evaluate density and then make needed adjustments up or down.
Keyword Prominence
Keyword prominence is an attribute that measures the highly emphasized keywords or queries focused upon on that page due to special attributes assigned to the words by web designers. By focusing upon your keywords at the top of the page with multiple occurrences in the top paragraphs and H1 tag for instance, and with larger font and other emphasizing techniques such as underlining, bold, or italics, you can usually achieve a keyword prominence of 60% or higher which is desirable for top level keywords.
Spidering the page with a robot tool will help you identify shortfalls in content such as exceedingly high (or low) keyword density. Web spidering tools also identify useless words such as: you, the, or for, a, with etc which may be edited down in frequency. You want your primary search queries to be denser than useless filler words. Do not try to perfectly design cookie-cutter web pages with perfect keyword density existing on many web pages, or it can be seen as over-optimizing and draw a penalty entitled the OOP or Over Optimization Penalty from major search engines. Mix-up the content design and layout on various web pages so it is less-contrived, your visitors also will appreciate a variety of design elements along with the in-depth professional coverage of the page topic.
Keyword density ratio percentage includes the calculation for both on-page and off-page factors such as image alt tags, title, and metatags, and readable content. After a web page is initially published you can easily spider the page with SEO tools to evaluate density and then make needed adjustments up or down.
Keyword Prominence
Keyword prominence is an attribute that measures the highly emphasized keywords or queries focused upon on that page due to special attributes assigned to the words by web designers. By focusing upon your keywords at the top of the page with multiple occurrences in the top paragraphs and H1 tag for instance, and with larger font and other emphasizing techniques such as underlining, bold, or italics, you can usually achieve a keyword prominence of 60% or higher which is desirable for top level keywords.
Spidering the page with a robot tool will help you identify shortfalls in content such as exceedingly high (or low) keyword density. Web spidering tools also identify useless words such as: you, the, or for, a, with etc which may be edited down in frequency. You want your primary search queries to be denser than useless filler words. Do not try to perfectly design cookie-cutter web pages with perfect keyword density existing on many web pages, or it can be seen as over-optimizing and draw a penalty entitled the OOP or Over Optimization Penalty from major search engines. Mix-up the content design and layout on various web pages so it is less-contrived, your visitors also will appreciate a variety of design elements along with the in-depth professional coverage of the page topic.
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